Bringing Light and Serenity to the New Visions Holistic Expo Online Experience
Designing the New Visions Holistic Expo website was an exciting challenge that allowed me to blend technical skill with a deep appreciation for holistic wellness. The goal was to create a digital space that captured the essence of the Expo—light, peace, and a slightly esoteric vibe—while being functional and user-friendly.
Website Analysis
Design and Aesthetics
The website features a clean, modern design with a calming color palette of pastel hues. This choice reflects the Expo’s focus on lightness and serenity, making the site inviting and accessible. The use of sacred geometry in the design elements, such as the logo and background patterns, adds a layer of depth and spiritual significance.
User Experience (UX)
Navigation is intuitive, with clear sections for vendors, event schedules, and speaker applications. The layout ensures that visitors can easily find the information they need, whether they’re looking to attend, exhibit, or speak at the event. The inclusion of a newsletter signup form keeps the community engaged with regular updates.
Functionality
The site is built to handle high traffic and provide a seamless experience across devices. Features like the vendor application form and ticket sales integration are designed to be user-friendly, ensuring a smooth process for exhibitors and attendees alike.
Design Process
Creating this website was a meticulous process. I used Adobe Illustrator for the logo design, incorporating principles of sacred geometry to achieve balance and harmony. The pastel color palette was chosen to reflect the Expo’s ethos of peace and lightness, steering clear of the darker tones often associated with holistic events.
Bringing the Vision to Life
The redesign involved updating the old clipart logo to a more sophisticated and meaningful representation. The new logo features a dove, symbolizing peace, set against a backdrop of a colorful lotus flower, representing purity and enlightenment. This combination aligns perfectly with the Expo’s mission to create a space for holistic health and spiritual growth.
The New Visions Holistic Expo website is a testament to the power of thoughtful design. It’s not just about aesthetics; it’s about creating a space that feels welcoming and spiritually enriching. Explore the new website and experience the light and serenity it brings to the holistic community here.
Creating this site has been a highlight of my career at Rapillo Creative. It embodies the spirit of the Expo and sets the stage for future growth and community building. I’m thrilled to see it come to life and contribute to the holistic journey of so many individuals.